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Vision

WE ARE DMAJOR. SOMETHING COMPLETELY DIFFERENT THAN YOUR TYPICAL AGENCY.
We believe in creating content, not simply advertising. Dmajor’s core vision is to create engaging digital content across multiple consumer channels. Nowadays, most brands possess multiple digital channels and platforms. And there is an overwhelming need to create and distribute ongoing, engaging digital content. Content that gets viewed, shared, liked and commented.

Approach

Our formula for making an impact on the world

We bring together social media, content, technology, entertainment and mobile.
It’s how we think at Dmajor. It’s the foundation for our strategies and ideas.


Leadership

"Advertising today is not what it used to be. The rules have changed"
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Jason’s obsession with developing more creative forms of digital content led him to recently start Dmajor in July 2012. Jason is an accomplished global digital marketing leader with over 17 years of professional work experience from the world’s top advertising agencies and has engaged global audiences with his digital and technology-focused seminars at top advertising festivals such as the Cannes Lions in 2011 and at Spikes Asia in 2010.

READ MORE Prior to starting Dmajor, Jason was most recently the Head of the Global Digital Campaign Group at Cheil Worldwide headquarters in Seoul, Korea. At Cheil, he headed a group of digital strategists, creatives, social media experts, content creators and digital producers develop award-winning campaigns for clients such as Samsung Electronics and Korea Tourism Organization.

Before coming to Korea, Jason spent the bulk of his professional career in the United States. Jason was Senior Vice President at Draftfcb in California where he led the agency’s digital group and oversaw work for clients such as Qualcomm, Kaiser Permanente, Pacific Gas & Energy, Electronic Arts and Hilton. Jason also led a digital team at Publicis Groupe in Seattle and at TBWA/Chiat/Day Los Angeles developing award-winning ideas for clients such as T-Mobile, Nissan, Infiniti, adidas, Uncle Ben’s and Whiskas. SHOW LESS

"Don't fit to the conformities of the world, make the world want what you already possess."
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David Baik is the CEO and Co-Founder of Dmajor, Inc. and is a leading expert in advertising with experience that extends beyond 16 years in both traditional and digital marketing.

READ MORE Prior to establishing Dmajor, David served as the Digital Campaign Director at Cheil Worldwide. Before joining Cheil Worldwide, David took on a dual role at Daehong Communications as a Marketing Planner and Account Executive.

Previously, David was also positioned as one of the founding members of the three largest interactive advertising agencies (DIG, ADN and CyberAgent Korea) in Korea.

David received his PhD in Advertising from Chung-Ang University and his deep-rooted knowledge has allowed him to take part in major national advertising symposiums. David is often invited as a guest speaker at seminars, conferences and offers professional advice for some of the largest companies in Korea. Furthermore, David’s expertise has been recorded in numerous publications that have been translated into English. SHOW LESS